Pemberton fell back on Frank Robinson’s creativity once again: the bookkeeper had mastered the skills of script drawing. Our AI-powered compare modes won’t leave a chance for the edits to slip your attention!Ĭoca-Cola’s popularity was growing rapidly, and it was a high-time to create a logo that would be instantly recognizable. I can agree only to a certain extent: it’s true that Pepsi applied more drastic changes to their logotype with the flow of time, but the Reds weren’t always the same either.Ī small reminder before we start: if you want to be able to track the logo change history of your company, annotate artwork, and compare the versions that you have at hand, you should definitely check out our Approval Studio online proofing tool. Some might say that Pepsi changed their logo more times than Steph Curry scored his 3-pointers in the last NBA season, while Coca-Cola has always remained faithful to their initial design. Impressive numbers, right? Well, they definitely would be much smaller if it wasn’t for effective branding strategies. Although Coca-Cola has a greater market capitalization ($200 billions against $171 billion in 2019), Pepsi has a better turnover ($63 billion against Coke’s $42 billion). And to my ear, these are good names for Coca-Cola vs Pepsi battle.įor more than 100 years of history, two Colas became multi-billion companies selling millions of drinks worldwide every day. It has been called many names like “Fizzy drinks war” or “Soda war”. However, there are two companies whose competition has become one of the biggest brand rivalries in history. McDonald’s, Apple, Microsoft, Google, Mastercard, Amazon and many others are only a small part of a crazy-long list. A big part of this symbolism is created by numerous brands that are glued to the very image of the US forever. American culture is very diverse and has many different symbolic, even iconic elements.
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